Concepts Definition The content and process theories of motivation provide human resource managers with the basic understanding of personal needs deficiencies, and how these needs can be transformed into motivated behavior. Content Theories of Motivation Describe a content theory of motivation. Reinforcement theory of motivation was proposed by B.F. Skinner and his associates. Definition. This perspective explains the factors which causes motivation using content theories. Content Theory vs Process Theory Difference between content theory and process theory is that, content theory emphasizes on the reasons for changing the human needs frequently while process theory focuses on the psychological processes which affect motivation, with regard to the expectations, goals, and perceptions of equity.Both these theories are linked with motivation. Maslow’s needs hierarchy, the ERG theory and Herzberg’s two factor theory are some of the popular content theories. The Reinforcement theory is considered as motivational theory and is defined as the process of molding for shaping the behavior of an employee by the employer by controlling the after-effects for the consequences of that behavior use of suitable rewards and punishments which reinforces the wanted behavior and terminates the unwanted behavior. The Law of Effect. Content perspective of motivation concentrates more on the factors which causes motivation, need for achievement etc. an individual is likely to repeat those actions having the positive consequences, and will avoid those behaviors that result in negative or unpleasant outcomes.. Reinforcement theory of motivation was proposed by BF Skinner and his associates. It explains motivation in the workplace as a cognitive process where the employee evaluates the balance between inputs (or efforts) in the workplace and the outcomes (or rewards) that are received or anticipated. A need is a human condition that becomes “energized” when people feel deficient in some respect. Process perspective Content theories of motivation (also referred to as needs theories) focus on the needs that motivate behavior. They are concerned with types of incentives that drive people to attain need fulfillment. The reinforcement theory of motivation is based on the “Law of Effect” concept, i.e. Compare and Contrast the Need Theories and the Process Theories of Work Motivation. Motivation is the answer to the question “Why we do what we do?”. The motivation theories try to figure out what the “M” is in the equation: “M motivates P” (Motivator motivates the Person). It states that individual’s behavior is a function of its consequences. Equity theory is derived from social-exchange theory. Start studying Motivation: Content And Reinforcement Theories. Learn vocabulary, terms, and more with flashcards, games, and other study tools. It states that individual’s behaviour is a function of its consequences. The focus of this approach is upon changing or modifying the behavior of people on the job. A common thread through all of them is that people have a variety of needs. The work motivation theories can be broadly classified as content theories and process theories. The content theories are concerned with identifying the needs that people have and how needs are prioritized. The theories presented in this section focus on the importance of human needs. Behavioral theories of motivation focus on how the results we’ve obtained from past behaviors shape our future behaviors. A Brief Introduction to Motivation Theory 34 Votes Management Theories > Motivation Theory What is Motivation? 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