Developing a Brand Equity Measurement & Management System. and Product / Package Design, Perceived Quality and Risk. Logistic Regression: Introduction to logistic regression, Logistic regression diagnostic: Wald statistics, Hosmer Lemeshow test, Classification Matrix, Sensitivity, Specificity, ROC Curve, Strategy to find the optimal cut-off, Case study using logistic regression techniques and hands-on using R code for regression. Improving the efficacy of Sales Management, Negotiation & Margin Management- Pricing Waterfall, Bargaining, Negotiations Tactics, and Negotiation Skills. While overview programs are plentiful, there are also a number of specialty options in Ontario college travel and tourism programs, including (but not limited to): 1. Business / Management.Risk management, finance andbusiness skills, along with an overview of the industry and the latest tourism software, prepare students for management roles in all areas of hospitality. Introduction to the course and the pedagogy, philosophies of Vedanta, Buddhism and Jainism. Objective:To help the students in developing skills related to basic principles, tools and techniques of financial management. Chary, S.N., 2009. Anthony J. Cuyler and Joseph P. Multiple Augmented Products —all other value-added services as unique features or products, e.g. 2015. Spectrum of financial products and services, their business logic, and how they converge and compete with one another, 3-core products – Transactions, Uncertainty and Provisioning,  3-formal products -.Banks’ savings/current accounts; Insurance plans, Wealth Lock-ins (e.g. Why should an individual “share” knowledge and how organizational culture can help mitigate individual’s fears. Introduction to Research: Introduction to Research and Statistics: Role of Research in Business, Value of Information, Cost of Information,Decision to Conduct Research, Research Design, Types of Research, Research Process. Entrepreneurship Development Programmes (EDPs): EDP: Its Meaning, Need, and Objectives; EDPs in India in Historical Perspective, Course Contents and Curriculum of EDPs; Phases of EDPs;Evaluation of EDPs; Problems of EDPs. New product development and life cycle management. Introduction, meaning and scope, difference between public and private expenditure, Reason for growth of public expenditure, Types and Canons of Public Expenditure, Benefit Principle, Lindhal Theory and Samuelson’s Model Pigou’s Ability to Pay Theory, Wagner’s Law of Increasing Governmental Activities. Problems and Prospects of Small Business in India and Tamilnadu – Sickness of Small Business – Government Assistance – Small Business in International Trade - Role of Small Business in the context of Liberalization, Privatization, and Globalization. Organizational Dynamics of Employee Engagement, Communication and Engagement, Understand how leadership fosters engagement,How does leadership influence engagement, From HR to Corporate Social Responsibility. Source of Public Revenue, Direct vs. indirect taxes; Objectives of Taxation; Impact of Tax; Incidence of taxation; Shifting of tax and taxable capacity; Classification of taxes; Features of Indian tax system; High taxation vs. ethical issues. Alpaydin, E., 2010. Promotion Decisions: Role of Promotion in Marketing, Integrated Marketing Communication, Determining Promotional Mix, Advertising, Sales Promotion, Public Relations, Personal Selling and Sales Management, Impact of Technology and Internet on Promotion. Introduction Corporate Governance: Meaning, Definition, Concept and Characteristics, Importance of Corporate governance, Issues in Corporate Governance, Code of Corporate Governance, Social responsibility of Corporates, Corporate Social Reporting, Corporate Governance and Role of Board of Directors. H. F. Joseph, B. C. William. This course is intended to provide broad overview of information security concepts and basic foundation-level knowledge of information security management practices. Innovation and Entrepreneurship Management, MB 33401:Management of Micro Finance (3 Credits). Strategic games: Concepts of dominance, pure and mixed strategy Nash equilibrium. Evolution of marketing concept, relationship versus transactional marketing, Important theories of relationship – North American, IMP, Anglo-Australian and Nordic Schools, Meaning of relationship, Quality of relationship, why do sellers / buyers want relationships, why do they avoid relationships, Conventional Sales organization structures and customer relations, Key Account Management, Building relationship with multiple stakeholders, Six market network – Customers, Referrals, Suppliers and Alliances, Influence markets, Recruitment markets, Internal markets – Owners, Employees, Customer experience, engagement, role of technology, Five Process Model. Bhagoliwal, T.N., Economics of Labour and Industrial Relations, Sahitya Bhavan, 2002. Bitcons, PPIs, Business Service Infrastructure – Directory services, Search Engines. Travel and Tourism Courses (IATA) It is amazing to learn that nearly 200 million people work in the travel and tourism industry worldwide. Andreasen, A.R., Kotler, P. and Parker, D., 2008. New Delhi. The travel and tourism sector contributed 319 million jobs to the economy in 2018. Berger, L.A. & Berger, D. (2015). What is difference between the travel and tourism industry? ** In the III semester, students are expected to take any two of the Theory and Aesthetics courses as compulsory courses, as well as two optional courses. Knowledge Management and information technology. Iron and Steel, Cotton textiles, Jute, Sugar, Coal, Cement and other heavy engineering industries; Cottage industries, SSI and MSMEs; Public Sector Enterprises in India, their performance and problems; Industrial sickness and exit policy; Role of BIFR; Industrial productivity in India and other countries; Industrial capacity utilization in India. Negotiation Skills, Professional Ethics and Code of Conduct, Fundamentals of consulting firm management, consulting firms and IT in consulting firms, Management of consulting assignments. Introduction: Conceptual Issues in Communication, Communication Process, S-R Model of Communication; Facilitators and Barriers to Effective Communication, Principles of Effective Communication, 7 C’s of Communication, Role of Communication in Business. Objective: To understand the concept, and techniques of retail management. Distributed and Parallel Computing for Big Data, Cloud Computing and Big Data – Features of Cloud Computing, Cloud Development Model, Delivery Model, Services for Big Data, Providers in Big Data Market. Machine learning. Factors of development. Readings on WTO, GATT, Regional Trade Blocs. , Contemporary issues – Privacy, Ethics and Future of CRM. Noe, R.A., Hollenbeck, J.R., Gerhart, B. and Wright, P.M., 2017. Project Management, Quality management and Sustainable Operations Management. Pricing challenges/opportunities in industries and market characteristics. Overview of the course, Company orientations towards marketplace, Introduction to CRM, Sources of CRM Value, Various perspectives of CRM - Strategic, Operational, Analytical and Collaborative. What is an Enterprise System? 1: SAA 414     Introduction to Film Studies, 2: SAA 501     Introduction to Theatre and Performance Studies, 3:SAA 405      Methods, Materials and Meaning in Visual Art, 4: SAA 440     Critical Writing for the Arts, 1: SAA 465     Indian Cinema Past and Present, 2: SAA 574     History of Performance: The Indian Context, 3: SAA 401     Indian Art and Architecture from Proto-history to the Eighteenth Century, The MA in Arts & Aesthetics Admission to the MA is through an entrance examination. Factors influencing pricing decisions, pricing strategies, store level pricing strategies, online pricing, legal and ethical issues of pricing in India, Retail Store Operations: Store Design and Visual Merchandising, Retail workflow and operational processes; Plan retail store operations, Relationship between store image and store design, Components of Exterior and Interior store design, Considerations for selecting a Lay Out, Visual Merchandising in Retail, Assortment Planning, Space Management, Customer Service and CRM in Retail - Customer service and its importance in retail, Retail selling process and role of the retail sales person; Service Recovery, Building Store Loyalty, Retail Analytics, Dealing with unprofitable customers; Implementing the CRM Program. (ii) Environmental Laws Introduction, Major laws like Air pollution, Water pollution, Environment protection, Powers of Central & State Governments, various offences & penalties, Role of Judiciary, Environment Impact Assessment(EIA), etc. Visualizing Twitter data by Engagement rate, top tweets, tweet timelines, Analysing Facebook data. Valuation of Intangibles. Management Principles in Banks: Nature of Insurance Business, Nature of Insurance contract, Insurance Contract vs. Green to Gold. Hoffmann, A. J., Woody, J. G. (2008). Analysis of Financial Statements: Nature, Objectives and Viewpoints of Financial Statements Analysis; Horizontal and Vertical Analysis; Ratio Analysis – Capital Structure Ratios, Profitability Ratios, Turnover Ratios and Liquidity Ratios. The Religious Theory, Philanthropic theory, The trusteeships theory. Introduction: Business Finance Defined-Traditional and Modern Views; Scope and Functions of Finance; Finance Function vs. Accounting Function; Objectives of Financial Management-Profit Maximization vs. Qualitative process analysis, value added analysis, root cause analysis, pareto analysis, issue register. Definition and concept; Ecology and environment inter-linkages; Property rights and externalities; Market failures and environmental problems; Ecological footprint, global and regional trends; Ethics and ecology, intergenerational issues; Economic evaluation and assessment of environment variables. Personal Financial Planning: Introduction, features, objectives and scope of personal financial planning. Maity, M (2017). Blue Ocean Strategy: Difference between blue & red ocean strategies, principles of blue ocean strategy, Strategy Canvass & Value Curves, Four Action framework, Business Models: Meaning & components of business models. Issues in delegating responsibility and evaluation of performance, Significance of Performance Information systems, Interlinks between Organizational development and employee performance systems. Media of Communication: Verbal and Non-verbal Communication, Formal Communication and Informal Communication, Making Effective Presentations, Meeting, Interview, Listening. Search for Travel and Tourism institutions in Australia and start your trip abroad now. Valasquez, M. G. (2006). Hadoop Distributed File System (HDFS) Architecture, Name Node, Data Node, Command Line Interface, Understanding MapReduce Fundamentals & HBase, MapReduce, MapReduce Framework Features and Working of MapReduce, Exploring Map and Reduce Functions, Techniques to Optimize MapReduce Jobs, HBase Architecture., Hive, Hive Services, Data Types, Built in Functions, Hive DDL, Data Manipulation in Hive, Data Retrieval queries, JOINS in Hive, Analysing Data with Pig, Pig Architecture, Benefits, Properties, Working with Operations. Myths and wrong notions about CRM, Importance of CRM, Interdisciplinary nature of CRM, Models of CRM – IDIC, Value Chain, Payne’s Five Process Model – A Framework for CRM and its Evolution. programme, which are taught by rotation. After this each student has to make a presentation and the final grade in this course (MB 22001 in Semester-III which has 2 credits) will be based on both the written report and the presentation. & Mattox-II, J. R. (2014). 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