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The key to customer experience is finding a way to stand out and put yourself in the customer’s shoes to provide a cohesive experience from end to end, no matter if it is online or in store. <>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI]>>/MediaBox[ 0 0 595.32 841.92]/Contents 77 0 R /Group<>/Tabs/S>>
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This marketing strategies is one of the process is called business to consumer (B2C) online shopping. Since the emergence of the World Wide Web, merchants have sought to sell their products to people who surf the Internet. 22 0 obj
Identifying Relevant Theories and Models. Best theory test app”. Research shows that 58 percent chose to shop online because they could shop after-hours, when the traditional stores are closed and 61 percent of the respondents selected to shop online because they want to avoid crowds and wailing lines, especially in holiday shopping (The Tech Faq, 2008). Theories overlap, merging in places. <>/ExtGState<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI]>>/MediaBox[ 0 0 595.32 841.92]/Contents 154 0 R /Group<>/Tabs/S>>
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Making customer experience an integral part of everything the company does, especially online, can drive growth and customer satisfaction. endobj
Online stores are highly competitive with other stores, which drives prices down. Using videotex, a two way message service, it revolutionised businesses.We now know this as e-commerce. <>/ExtGState<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI]>>/MediaBox[ 0 0 595.32 841.92]/Contents 153 0 R /Group<>/Tabs/S>>
Blake Morgan is a customer experience futurist. Over time the Internet buyer, once considered the innovator or early adopter, has changed. Online retailing are similar as online shop, e-shop, e-store, internet shop, and web-shop, and web store, online store buying product or services at a shopping center. Haver (2008) identified Today’s younger, more ‘green’ shoppers aren’t going to waste precious money and gas going from store to store looking for just the right item. And in the US alone, we’re expecting to have 300 million online shoppers in 2023. <>/ExtGState<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI]>>/MediaBox[ 0 0 595.32 841.92]/Contents 211 0 R /Group<>/Tabs/S>>
Blake is the author of two books on customer experience. <>/ExtGState<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI]>>/MediaBox[ 0 0 595.32 841.92]/Contents 161 0 R /Group<>/Tabs/S>>
It also saves time and money of people as you can shop from your home or office or any place and can get the delivery of the products at the doorstep. The theory of planned behavior (TPB) applied on Thai consumers implied that the intention to shop online was most likely to be affected by perceived behavioral control and subjective norm, the sum of the attitudes from the people surrounding them (Orapin, 2009). This can be seen with the 19th-century theorists and thinkers who continue to have an impact on 20th-century progressive educational theorists. A friendly hello. Online shopping and new technology has changed how customers interact with brands and make purchases, and it has had a huge effect on the customer experience. 47 0 obj
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Learn more about the pros and cons … Online shopping is the consumers shopping behavior to shop online. <>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI]>>/MediaBox[ 0 0 595.32 841.92]/Contents 174 0 R /Group<>/Tabs/S>>
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Order your favourite Conspiracy brew online. endobj
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Shopping through the Web simply works for people with a valid credit card or a debit card. 14 0 obj
Online learning content is easily updateable and revisable. Companies that have the best customer experiences do a great job with at least three of the pillars. The theory … <>/ExtGState<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI]>>/MediaBox[ 0 0 595.32 841.92]/Contents 176 0 R /Group<>/Tabs/S>>
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