Motivation theories are classified as either content or process theories. Therefore, the managers should understand the process of motivation. They look at motivation from the … In the case of employees feeling that they get the value from business organizations and they put higher effort of work effort . The content theories are concerned with identifying the needs that people have and how needs are prioritized. in English literature from BRABU and an MBA from the Asia-Pacific Institute of Management, New Delhi. It is concerned with identifying people's needs and strengths. Filed Under: Human Resources Tagged With: content theory, content theory and process theory, need theory, process theory, process theory definition. Process vs. Need-Based Theories of Motivation. Compare the Difference Between Similar Terms. It looks at what motivates a person. Content theory: Attempts to explain specific things, which motivate people in different situations. Why?) Present your reflections on question 5 above, (What are superior, Content or Process theories of motivation? The works of Skinner are cited most often in connection with the reinforcement theory. The relevance of motivation can also be understood from the fact that higher motivation has been linked with higher performance. Abhijeet has been blogging on educational topics and business research since 2016. If one individual could pursue one level of needs of the hierarchy, then he tries to pursue the next level of needs and it is believed that individual fulfill their needs according to the hierarchical order. Content theories are also sometimes called needs theories. These theories suggest that when people do not get what they believe they need, they try to satisfy these needs. Process theories of motivation. The theories based on this subject can be contrasting and are categorized into two types: content and process theories. A close examination of Herzberg’s model indicates that for those employees who have achieved a level of social and economic progress in the society, higher-level needs of Maslow’s model (esteem and self-actualization) are the primary motivators. Reinforcement theory is another approach to motivation that argues that the behaviour that results in rewarding consequences is likely to be repeated, whereas behaviour that results in punishing consequences is less likely to be repeated. Content theories assume that everyone possesses a common set of needs and looks at what motivates people at work. Equity theory is about perceived fairness. Content theories address what factors motivate people whereas the process theories address how the people are motivated. Content Theories deal with - what motivates people and it is concerned with individual needs and goals. Equity theory expresses that individuals’ perceptions on how they are being treated by the organization comparing to other employees in the similar organizational level. been argued before that there is really a thin line between administration and management.Indeed both terminologies have been used in many occasions interchangeably. The need provides direction for motivation. The Maslow hierarchy theory, Fredrick Herzberg's two factor theory and Alderfer's ERG needs theory fall in this category. Therefore, they have different needs an d requirements. They explain how people go about satisfying their needs. It is important to design motivation programs to satisfy the changing needs. Performance can be optimized if proper rewards are offered. In all enterprises whether private or state owned, motivation plays a key role in driving employees towards achieving their goals, organizational goals and to a certain extent the dreams of their nations. Process theories are on the outdoors influences or behaviors that individuals choose to meet their needs.
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