United States of America in the 1950's In the middle of the twentieth century United States of America embarked on a new phase of its history. Analyze the emphasis on consumerism and conformity in the 1950s and its effect on society. His place became very popular, especially among the men. Women's Role: Fashion, Body Image and Consumerism Because of the end of World War II and the economic boom, men were sent back to work in record numbers. The 50s were also an era of great conflict. History Brief: Daily Life and Popular Culture in the 1950s - … Consumerism. Unemployment during the decade dropped to as low as 4.5%. Students organize the major cultural changes of the 1950s into six categories - consumerism, family, teenagers, the suburbs, femininity, and masculinity. In the 50’s the boosted economy caused people to want to spend, and spend they did. 1. I really like the way you mentioned both the fact that adults were conforming, and that kids wanted to rebell. Cold War/Hot War Ongoing tension between U.S. and U.S.S.R. broke into war on the Korean Peninsula. Homogenizing conformity characterized the years of the 1950’s. But even dread could not quell the revolutionary changes taking place in virtually every form of mainstream music. An important factor in GM’s success was an improved relationship with its workers. 7:02 . In the prosperous 1950s Americans demanded less of their government. By 1959, there were 100; by 1975, 1,700. The United States began to transition from the heavy industry of war materials into a consumer based economy, pumping out billions of different products for consumption. Communism was the American enemy and American sought to rid the world of it. Join now. Customers would then come back. Above all, Americans were confident the good life was permanent. The need to always have more and better goods emerged rapidly in the West during the 1950s. Following the Great Depression of the 1930’s and the end of World War II, war-weary Americans above all desired stability and prosperity. In the 1950s, TV sales skyrocketed to 5 million purchases per year, giving advertisers a wider audience for their products, according to PBS.org. They then divide those ideas between two sections – conformity and dissent. They will post information to this blog on various topics in America's history. 1. State and federal lawmakers responded by funding new highway construction programs. Desperate materialism. Students organize the major cultural changes of the 1950s into six categories - consumerism, family, teenagers, the suburbs, femininity, and masculinity. Thesis• The 1950’s deserves its reputation as an age of political, social, and cultural conformity to a great extent by the increase in conservatives, the increase in luxuries owned by all Americans, and the cultural desire to achieve the American Dream. Unemployment had gone down and … During the 1950s, climbing the social ladder was associated with descending into conformity (Jurca). The only way to find out was to go from one motel to the next. Some charged extra for children. As the majority of Americans came to depend on cars for transportation, they demanded more and better roads. Consumerism and Advertising Credit Cards - Diner's Club - Buying on Credit (Keeping up with the Jones) Franchise - Ray Kroc - McDonald's - The rise of nationwide business chains with standardization products and services (again conformity) - Eating out more often … Gratitude in the workplace: How gratitude can improve your well-being and relationships Start studying 1950s Culture, Conformity & Consumerism. The answer (for the most part) is yes. The most ambitious was a program authorized by Congress in 1956 to construct a nationwide. People bought big houses in the new suburbs and bought new time-saving household appliances. Men who succumbed to this new conformity were represented as more feminine than masculine: worrying about opinions and feelings, being adaptable and avoiding conflict, being attuned to others. As a final discussion, students discuss whether the 1950s was more about conformity or dissent, and the aspects of 1950s conformity that still exist today. was on having everything new and more advanced than before. Rock and roll started as a trend among youth but grew unto older generations as well. This graphic organizer is meant as a lesson for students discussing the cultural developments of the 1950s. Rise Of Consumerism 1950s Project - Duration: 7:02. There were many more viewers who took the film to be a statement on anti-communist hysteria … A strong post-war economy meant there was money to spend. Because of the extreme paranoia caused … Much like today when the Bachelor’s degree has become the high-school diploma, white-collar professions had disintegrated to the level of the blue-collar job. In the 50’s the boosted economy caused people … Much like today when the Bachelor’s degree has become the high-school diploma, white-collar professions had disintegrated to the level of the blue-collar job. If inflation pushes prices up, the index measures by how much prices went up. Good job. In 1951, Kemmons Wilson, a homebuilder in Tennessee, took his family on a car trip to Washington, D.C. Day after day, he faced the problem of finding a decent place for his family to spend the night. The Red Scare and McCarthyism dominated the political front and seeped into media and people’s private lives. LIVEwithCONandAmanda 2,994 views. American society, conformity and consumerism of the 1950s. For example, some people consider the 1950s and 1960s as the ‘golden age of consumerism’. Consumerism. What is visual communication and why it matters; Nov. 20, 2020. 1945 U.S. and U.S.S.R. arbitrarily divided Korea into two parts, each claiming half as a sphere of influence. People had more money to spend, and more and more items to spend the money on. The benefits of this prosperity — television sets, new cars, new homes (suburbanization), and other consumer goods — were more prominent than ever before. In 1952, Mr. Wilson built the first Holiday Inn at 4985 Summers Avenue in Memphis, between a lumberyard and two-lane highway. They then divide those ideas between two sections - conformity and dissent. Log in. Highways connected the country from coast to coast, allowing for expanded trade and business opportunity. A real trend-setter. With the end of WWII, the United States faced a period of uncertainty with the rising threat of Communism. Wartime production had helped get the economy out of depression and with better economic times, most of them had money to spend. Prosperity existed under the shadow of a mushroom cloud. His slogan was,"Save 5 cents, serve yourself, why pay more?" The goal of this system was to connect major cities around the country by a network of super highways. It accomplished this feat by producing and selling as many cars as all of its competitors produced combined. Log in. Courses. and find homework help for other Domestic Life in the 1950s questions at eNotes Accordingly, the 1950s in the United States are generally considered both socially conservative and highly materialistic in nature. 1950's Conformity Following World War II America saw an extreme decade of both conformity and nonconformity. Good job! These were the early harrowing days of the Cold War. Providing great service when a customer pulled in would make your station stand out. Settling down, raising a family, and owning a home were the established goals of the American dream. Along with the economic boom, this decade saw the return of fashion with haute couture houses reopened, excess fabrics, hourglass silhouette, new accessories and hairstyles, new teenagers' trends and idols. History 1950 's Conformity Following World War II America saw an extreme decade of both conformity and nonconformity. The 1950's are known for the Upsurge of Consumerism, the birth of the American car culture, and the rise of suburbia. Search. Although the 1950's were all about conformity, youth rebelled stronger than ever. Blog. Rise Of Consumerism 1950s Project - Duration: 7:02. Top Answer. Consumerism in the 1950s was reinforced by television, which was described by T. S. Eliot as a medium of entertainment which permits millions of people to listen to the same joke at the same time, and yet remain lonesome (Patterson 1996 350). This blog was created for students in A-period United States History class (2009-10). Conformity and conservatism characterized the social norms of the time. 1. I really liked the Mcdonalds picture, as well as the female stereotypes in the appliance advertisement. Nonetheless, the social conformity and consumerism of the 1950s often came under attack from race, sex and drug use, and is often seen as an expression of youth revolt against adult consumerism and conformity A good definition of rock, in fact individuals derive information from others. The video above is an Imperial Oil Esso television commercial. They looked to In fact, the American consumer was praised as a patriotic citizen in the 1950s, contributing to the ultimate success of the American way of life. Because of the extreme paranoia caused … Today, there are Holiday Inns in every state and more than 50 countries. Some viewers and critics took the film to be an allegory about the threat of communism during the 1950s. Join now. Consumerism became a key component of Western society. Today, the system has about 45,000 miles of highway. Mar 12, 2016 - After the Second World War, simple outfits and limited fabrics were replaced by style clothing and a wide variety of new fabrics. The economic state of the fifties was such that suburban sprawl was unbridled and consumerism was rampant. 5 points laradelilah346 Asked 12.09.2017. We define conformity as behavior in accordance with the expectations of a social group or adherence to societal and cultural norms. Regarding these years, historical statistics suggest a triumphant American atmosphere due to a victorious war outcome and economic affluence, but these positives quickly turned to … Top Answer. The “good life” was defined in economic terms and the dynamic economy provided more leisure and income. How did 1950s consumerism differ from previous eras? Conformity in the 50’s 1. The economic state of the fifties was such that suburban sprawl was unbridled and consumerism was rampant. (ex. Television . In the 1950s the overall economy grew by 37%. Conformity, mass consumption and consumerism, and the celebration of youth reflect the hopes for the future and the fears of the past and, as topics, should be … Derided for its conformity and consumerism, 1950s America paid a price in anxiety. Which of the folowing did NOT challenge the mass conformity of the 1950s? This department store took window shopping to a new level with a machine called the “Tell-it-to.” It allowed shoppers to order any item in the window display at any time by depositing a quarter, saying what they wanted to buy, and giving their name and address. Start studying Communism, Conformity, and Consumerism: Mass Culture in the 1950s. The Great Depression and the War had severely halted spending. By improving access to all parts of the country, the system gave people more choices as to where to live, work, shop, and vacation. Consumerism in the 1950s Following the conclusion of World War II, the American economy experienced an incredible economic boom incomparable to most other stimuli of this nature. A cost-of-living index measures differences in the price of goods and services over time. Students organize the major cultural changes of the 1950s into six categories – consumerism, family, teenagers, the suburbs, femininity, and masculinity. Find an answer to your question Conformity and the consumer culture of the 1950s were both supported by 1. The orders were delivered the following morning. Conformity and the consumer culture of the 1950s were both supported by See answers (2) Ask for details ; Follow Report Log in to add a comment What do you need to know? Communism was the American enemy and American sought to rid the world of it. Conformity and Compliance During the 1950's The 1950's are often labeled as an era of conformity and complacency. Another new service industry, the motel chain, was inspired by a summer driving trip. Getting gas at full service stations took longer. They shaped the pop-culture movement during this time: for the first time ever teens dressed differently from their parents and they listened to different music. The 1950s are noted in United States history as a time of compliance, conformity and also, to a … But how valid is this label? Could the same radical and rebellious Americans of the 1960's be submissive and compliant just one decade earlier? In 1955, GM became the first U.S. corporation to earn more than $1 billion a year. People moved from the cities to neighborhoods at an alarming rate. During the 1950s, the United States experienced a period of glaring economic growth, with an increase in manufacturing and nation-wide consumerism. Find an answer to your question Conformity and the consumer culture of the 1950s were both supported by 1. But even dread could not quell the revolutionary changes taking place in virtually every form of mainstream music. Cold War/Hot War Ongoing tension between U.S. and U.S.S.R. broke into war on the Korean Peninsula. Others did not. Analyze the emphasis on consumerism and conformity in the 1950s and its effect on society. At Frank's place you could get in and out in a flash. This department store took window shopping to a new level with a machine called the “Tell-it-to.” It allowed shoppers to order any item in the window display at any time by depositing a quarter, saying what they wanted to buy, and giving their name and address. The orders were delivered the following … Derided for its conformity and consumerism, 1950s America paid a price in anxiety. Americans in the decade of the 1950s are often called "the silent generation" as having lived through two world wars and In the 1950s, financial prosperity allowed young Americans to participate in a shared culture of rock and roll music, movies, and television. If you're behind a web filter, please make sure that the domains *.kastatic.org and *.kasandbox.org are unblocked. 1. While some celebrated conformity, others reveled in unconformity. The question arises as to why, in a time of deep political unrest, America still succeeded in establishing a culture of mass consumption. The conformity paradox in fashion looks something like this: Say you are an individual in the truest sense, and everything you do and wear is so unique and interesting that everyone who sees you acknowledges that you are different. The 50s were also an era of great conflict. Women's Role: Fashion, Body Image and Consumerism Because of the end of World War II and the economic boom, men were sent back to work in record numbers. Courses. In 1948, GM signed a historic agreement with the United Auto Workers union. All this was to make your gas fill-up even more desirable and memorable. By the end of the decade the median American Family had 30% more purchasing power than at the beginning. If you're behind a web filter, please make sure that the domains *.kastatic.org and *.kasandbox.org are unblocked. In the 1950s, TV sales skyrocketed to 5 million purchases per year, giving advertisers a wider audience for their products, according to PBS.org. Consumerism further developed in the 20th century. Conformity in the 50’s Chris and Leah Day 7 Group B 2. Create your own unique website with customizable templates. Why did consumerism grow during this era?' Minorities seemed to be shut out from the emerging American Dream. Conformity in the 50’s Chris and Leah Day 7 Group B 2. The 1950's Conformity or Individuality? The 1950s and 60s brought back the rampant consumer culture of the 20s prior to the Depression. In the 1950s, though, consumerism was no longer seen as a luxury, but as a citizen's patriotic duty in giving the country a new start. Suburbs also gained popularity. In the 1950's, these strict social norms were communicated primarily through television. 1945 U.S. and U.S.S.R. arbitrarily divided Korea into two parts, each claiming half as a sphere of influence. After World War II people of the USA seemed to wish nothing more but to retry to their quiet homes and live happily, undisturbed by the problems of the outer world. If one person began doing something, eventually it became a rather popular thing. In the following, the nature of American consumerism in the 1950s will be looked at in detail, with a focus on how people consumed, what they believed in and how they perceived themselves as individuals. If you're seeing this message, it means we're having trouble loading external resources on our website. 1. READ THIS NEXT How restaurant chains are duking it out to be the best in … Some perceived that Soviet agents were around every corner, scheming to convert innocent Americans into communist stooges that would help the Soviet Union take over the world. American society, conformity and consumerism of the 1950s. Optimism wore a Bucky Beaver smile that masked worry over threats at home and abroad. See more ideas about Consumerism, Vintage ads, 1950s. Consumerism in the 1950s Following the conclusion of World War II, the American economy experienced an incredible economic boom incomparable to most other stimuli of this nature. Homogenizing conformity characterized the years of the 1950’s. First and foremost, the role of the United States in foreign affairs shifted from isolationist to military superpower. During this time period, goods became much less expensive and some products were able to sell on a very large scale due to effective marketing campaigns. Americans became accustomed to buying goods with credit cards 2. 1154 Words 5 Pages. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Rising incomes, easy credit, and aggressive marketing helped create a culture of consumption in the 1950s. Others were filthy. 5 points laradelilah346 Asked 12.09.2017. People of the time had been living with the bare essentials for 2 decades. During the 1950s, the United States was the world’s strongest military power. Conformity And Materialism In The 1950S. However, America was still made up of dissimilar people. Rising incomes, easy credit, and aggressive marketing helped create a culture of consumption in the 1950s. By the 1950s, the average American family had at least one car and that car was a large gas guzzling source of pride. If you're seeing this message, it means we're having trouble loading external resources on our website. Between 1952 and 1958 the amount of households owning a television set tripled from 3 million to 9 million. Between 1945 and 1949, Americans purchased 20 million Well written. The Great Depression and the War had severely halted spending. Join now. Some were clean. Front and seeped into media and people ’ s push for conformity and the consumer culture of 1950s. A nationwide a lumberyard and two-lane highway time had been living with the end of WWII, motel... 'Re having trouble loading external resources on our website could not quell the changes... Than ever before and became a way to express conformity and conservatism characterized the social was. 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